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This web site has the following in the web page, "Tag-Out Year Round Mineral Supplement for Deer." We noticed that the web page also stated " Tag-Out Mineral Supplement for Deer 10 Pack." It also said " Complete Sniper Ghillie Jacket and Pants Set. Chill Towel, Now in CAMO! Chill Towel, Now in CAMO! Ghillie Ground Blind Cover. Backpack Tent with Ghillie cover. Complete Sniper Ghillie Jacket and Pants Set. Tag-Out Year Round Mineral Supplement for Deer. Tag-Out Mineral Supplement for Deer 10 Pack. Tag-Out Year Round Mineral Supplement for Deer." The header had Deer as the highest ranking optimized keyword. It is followed by Mineral, Hunting, and Outdoor which isn't as ranked as highly as Deer. The next words tag-out.net uses is Hunting Products. Hunting Accesories was included and might not be understood by search engines.